Connecting Threads

Connecting Threads

The Challenge
Communicate the Quality and Variety of Proprietary Fabrics

The Solution
Connecting Threads (CT) has been an online fabric company in the quilting space for decades. Selling fabric online is challenging because customers can’t feel the quality.

The goal of these catalog spreads and emails is to communicate the unique value proposition of CT fabric: it’s the highest quality available.

Creative Direction: Kristin Hutchinson
Photographer: Justin Tunis
Designers: Kristin Hutchinson, Shanelle Greico (print); Robyn Head (digital)